The pitch.
Metabolic health market evolution
The k-shaped market is diverging quickly as technology shifts re-imagine what is possible and who can access it.
Consumer-paid solutions compete on personalization, convenience, and experience. Advances in hardware and AI are pushing the market forward faster than ever, which is driving the solutions to cater to the "healthy wealthy".
Employer and health plan oriented solutions optimize for ROI and coverage, suppressing innovation. Because of this, products are slow to adopt consumer demanded features.
AI innovation
When deployed in a truly consumer-centric way, AI has the ability to establish true personalization, create consumer delight, and make the delivery of services better for all constituents.
Market opportunity
The B2B2C metabolic health market is large and growing, but legacy programs were designed before DEXA scans and AI personalization capabilities existed. Bringing these tools in unlocks a step-change in ROI that employers have never been able to demonstrate before.
Value propositions
At Last Health delivers value that drives to each constituent's bottom line.
Free access to a metabolic health service built to the standard of the best D2C products on the market. Human coaches, cutting-edge tracking technologies, and personalized AI-driven guidance, all delivered as an employer benefit.
Offer a benefit relevant to the majority of your population while driving medical cost savings that are easily measurable. Metabolic health improvement translates directly to reduced claims, fewer chronic disease complications, and lower overall healthcare spend.
By improving the metabolic health profile of members at the population level, At Last Health reduces downstream utilization: fewer hospitalizations, fewer chronic disease progressions, and a meaningfully lower total cost of care over time.
A population health solution that deploys across health plan types and guarantees medical cost savings ROI, making it easy to recommend to employer clients regardless of their existing benefits architecture.
For health systems operating under value-based and risk-based contracts, improving the metabolic health of their patient population directly improves their ability to hit outcome targets. At Last Health gives health systems a scalable, evidence-based program to deploy between visits, reducing downstream utilization and supporting performance against quality metrics.
For patients who struggle to take consistent healthy actions between appointments, referrals to At Last Health give providers a credible, evidence-based program they can confidently recommend to drive meaningful metabolic improvement.
Next steps
Anchoring in research will create momentum to quickly scale the business post-trial.
Develop the first version of the product in collaboration with a behavioral scientist and a researcher, ensuring the experience is grounded in evidence from day one.
Identify and onboard a commercial enterprise client willing to participate as a trial candidate, providing real-world access to members and critical data needed to validate our approach.
Run a 6-12 month study on members to evaluate program efficacy, then publish the findings, establishing At Last Health's evidence base and credibility in the clinical and employer markets.