12-Month Population Health Report
Acme Corp
Full-population outcomes across enrolled employees. DEXA-verified body composition results paired with longitudinal engagement data.
73%
Improved body composition
−17.6%
Avg visceral fat reduction
↓ 25 cm² avg
73%
Members improved body composition
618 of 847
84%
SMS check-in response rate
↑ from 67% at launch
9.3
Avg coaching sessions completed
of 12 scheduled
Section 01 - Engagement
How the population engaged over time.
Daily SMS check-ins and habit completion drive the behavioral change that produces DEXA outcomes. Both metrics strengthened consistently across the year.
SMS Response Rate
84%
End-of-program average, up from 67% at launch.
Weekly Habit Adherence
74%
Habits completed per week, up from 52% at month 1.
Coaching Attendance
78%
9.3 of 12 scheduled sessions attended on average.
Engagement trend - full year
SMS response rate and weekly habit adherence by month
Habit category mix
Distribution across the four core habit domains
Members averaged 3.4 active habits simultaneously. Nutrition habits showed the highest sustained adherence at 79% weekly completion.
Section 02 - DEXA Outcomes
Body composition results, verified by scan.
Population averages across three scan intervals - baseline (month 0), mid-point (month 6), and final (month 12). 573 members completed all three scans; 681 completed at least two.
Visceral Fat Area
↓ 17.6% reduction
Body Fat Percentage
↓ 2.8 pp absolute
Lean Mass
↑ +3.2 lbs gained
Bone Density T-score
↑ +0.2 T-score
Body composition trajectory - population average
Visceral fat area (cm²) and body fat percentage across three scan intervals
Visceral fat area (cm², left axis)
Section 03 - Cohort Analysis
Results by program engagement tier.
Members are grouped by SMS response rate over the full 12 months. Higher engagement tiers show consistently stronger DEXA outcomes - validating the behavior-change model.
| Engagement tier |
Members |
Avg SMS rate |
Habit adherence |
Visceral fat Δ |
Body fat Δ |
Improved |
| High (>80%) |
341 |
88% |
81% |
−23.1% |
−3.8 pp |
91% |
| Mid (50–80%) |
386 |
64% |
68% |
−14.8% |
−2.4 pp |
72% |
| Low (<50%) |
120 |
34% |
41% |
−4.2% |
−0.6 pp |
38% |
Key finding
Engagement predicts outcomes with high fidelity.
Members in the high-engagement tier reduced visceral fat by more than 5× compared to the low-engagement group. This confirms that daily behavioral touchpoints - not just DEXA scans alone - are the active ingredient.
Recommendation
Bring the low-engagement cohort up to 50%+.
The 120 members in the low-engagement tier represent the biggest opportunity for Year 2. A targeted re-engagement campaign - adjusting check-in timing, habit difficulty, or coaching frequency - could move 60–80 members into the mid tier and materially shift population outcomes.